
Discover the Power of the Ocean
Ocean Ōra: Pure NZ Fucoidan
Experience the purity and potency of Ocean Ōra fucoidan, extracted from Undaria Pinnatifida seaweed, wild harvested from New Zealand’s pristine southern coastline.
From hand harvest to encapsulation, Ocean Ōra has complete chain of custody of the Undaria and control of the fucoidan production process. The integrity of our value chain is reflected in the authenticity of our end product.
Ocean Ōra guarantees provenance, purity and potency.
Sustainably Sourced
Ocean Ōra fucoidan is derived from Undaria Pinnatifida, harvested from some of the best growing areas in the world as part of an indigenous-driven bio-security measure.
High Purity and Potency
Each capsule contains 500 mg of Undaria sporophyll extract, delivering over 80% fucoidan content for optimal health benefits. Purer and more potent than other fucoidan products.

More than sustainable … environmentally net positive
Harvesting Undaria helps restore the balance in our delicate marine eco-systems and fishing areas of customary significance.
We support the work of our tribal environmental protection teams who are part of Ngāi Tahu’s Undaria Control Programme, a bio-security measure aimed at curtailing the spread of the invasive seaweed in the iwi’s Customary Protection Areas including marine and kelp reserves.
This programme supports Ngāi Tahu fishermen, their whanau, marae and coastal communities.
When you are looking for fucoidan you can trust
Ocean Ōra takes fresh, wild harvested Undaria and gently extracts the fucoidan from the sporophyll.
The process is a simple, water-based technology with a twist of Kiwi ingenuity. The extract is carefully dried, ensuring it remains intact and uncontaminated, before it is tested to ensure it is safe, and over 80% pure fucoidan, then encapsulated. We take pride in the integrity of our supply chain and production process.
Ocean Ōra presents to you the mauri (life essence) of Aotearoa New Zealand in an easy-to-take capsule.
Sourced from the waters of Aotearoa
Introduced from Japan in the 1980s, Undaria thrives in the cool, rich waters along the southern coastlines of Aotearoa/New Zealand. Experts say the lower South Island provides some of the best possible growing environments for the species, reflected in the quality of the blade and sporophyll and the unusually high lipid content.
Bay south of Moeraki on the North Otago coast, indicative of the environments in which Undaria now predominates
Understanding Fucoidan
Fucoidan is a powerful bio-active with an evolving reputation for its positive benefits to human health.
Fucoidan is a water-soluble sulphated polysaccharide extracted from brown seaweed species. Compared with all other seaweed species, Undaria pinnatifida provides a superior source of fucoidan. Ocean Ōra extract fucoidan from NZ wild-grown and harvested Undaria pinnatifida seaweed.
This “interesting slippery compound” is edible and has many benefits when included in daily diet.
Natural Supplement
Fucoidan is a natural product that can be safely taken as a dietary supplement. It is water-soluble. It is not a drug or pharmaceutical.
Ocean Ōra Fucoidan - simply the best
Our product is harvested, extracted and encapsulated right here in New Zealand. A truly unique single source product, backed by science and supported by our iwi. We aim to provide the best possible product to our customers everywhere.
Health Benefits
Research shows that fucoidan is a highly effective anti-inflammatory, immune modulator and anti-pathogenic agent, and that it may relieve the symptoms of osteoarthritis and help cancer sufferers.
About Ocean Ōra
Ocean Ōra is the proprietary brand name of a range of premium nutraceuticals derived from NZ-grown and harvested Undaria pinnatifida, marketed by NZ Undaria, a subsidiary of Blue Economy entity Whiore Enterprises.
Pure NZ Fucoidan is the foundation product of that range. It is offered in a 500mg capsule format. It will be followed by other complementary products based on the lipids, pigments and other powerful bio-actives that can be derived from Undaria.
The name Ocean Ōra is a reference to the ocean source and the company’s indigenous links. Ōra is a Māori word that refers to a state of wellbeing – being healthy, fit, well, alive. It also talks of being cured, recovered, healthy and safe.
We couldn’t think of a better word to describe our fucoidan.
What The Experts Say

Ocean Ōra capsules contain high quality fucoidan from a safe single source – wild harvested New Zealand Undaria. This remarkable natural compound has multiple useful bioactivities.
Dr Helen Fitton

Ocean Ōra brings you the most potent fucoidan product in the market at a highly competitive price. We vouch for the exceptional quality of the wild Undaria from which Ocean Ōra fucoidan is derived, the integrity of our supply chain and production process, and the quality and purity of the fucoidan.
The mauri (life essence) of Aotearoa New Zealand in a simple, easy-to-take capsule.
Alan Groves, CEO
Fucoidan Benefits - the Evidence
For over 20 years scientific research into the health benefits of fucoidan has shown fucoidan can provide relief to people with a wide range of health issues.
In mid 2022 a helpful summary of “the science so far” was published: Zayed A, Avila-Peltroche J, El-Aasr M, Ulber R. Sulfated Galactofucans: An Outstanding Class of Fucoidans with Promising Bioactivities. Mar Drugs. 2022 Jun 24;20(7):412. doi: 10.3390/md20070412.
The research has shown that fucoidan is not just an effective anti-inflammatory but also an excellent immune modulator and anti-pathogenic agent.
Clinical studies have been carried out using fucoidan over a range of conditions, including osteoarthritis and cancer.
A significant body of scientific evidence has built up over the past two decades, much of it published, along with critiques and reviews
If you’d like to know more, we recommend you find solid science from reputable researchers (here’s a handy guide how to find real science and avoid fakes), at places such as US National Institutes of Health’s National Library of Medicine
Fucoidan Benefits - the Findings
The table below is a plain English summary of Zayed A, Avila-Peltroche J, El-Aasr M, Ulber R. Sulfated Galactofucans: An Outstanding Class of Fucoidans with Promising Bioactivities. Mar Drugs. 2022 Jun 24;20(7):412. doi: 10.3390/md20070412, prepared by chatGPT AI.
Immune System Support
Fucoidan enhances immune response through modulation.
Promotes healthy immune system function.
Studies indicate improved resistance to infections.
Supports natural defense mechanisms.
Boosts immune cell activity.
Anti-pathogenic Effects
Research shows fucoidan inhibits viral replication.
Demonstrated efficacy against bacterial pathogens.
Potential to prevent the spread of infections.
Acts as a natural antimicrobial agent.
Contributes to overall pathogen resistance.
Cancer Research
Studies explore fucoidan’s role in cancer therapy.
Potential to enhance the effectiveness of treatments.
Research indicates tumor growth inhibition.
Supports apoptosis in cancer cells.
Investigated for its anti-cancer properties.
Digestive Health
Fucoidan aids in maintaining gut health.
Promotes beneficial gut flora balance.
Supports digestive system function.
Potential to alleviate digestive disorders.
Improves nutrient absorption.
Cardiovascular Benefits
Research suggests fucoidan supports heart health.
May help in reducing cholesterol levels.
Contributes to healthy blood pressure.
Supports vascular health and circulation.
Potential to reduce risk of heart disease.
Skin Health
Fucoidan promotes skin regeneration.
Enhances skin elasticity and hydration.
Potential to reduce signs of aging.
Supports wound healing processes.
Contributes to overall skin health.
Metabolic Support
Research indicates fucoidan aids in metabolism regulation.
Supports healthy weight management.
Potential to improve metabolic rate.
Contributes to energy balance.
May assist in managing metabolic disorders.
Experience the Benefits of Ocean Ōra
Enhance your Ōra (wellbeing) with our natural dietary supplement, produced in Aotearoa NZ. Purer and more potent than other fucoidan products.